Hong Kong Madame - English

2XU- stop working out, start performing

May 16th 2017


by Aude
 
Ok, time for confession.
When I started working out, 2 to 3 years ago, I guess I made pretty much all the mistakes you can do as a beginner: wrong nutrition, wrong workout and worst of all wrong equipment. I was that kinda girl going for a run wearing Converse, a cute beach short and a nice cotton shirt from Zara. I know, but don’t laugh because I am 100% sure I am neither the first nor the last to make that kind of mistake. I wouldn’t call myself a fitness guru today, definitely not, I am more the “I workout because I love eating too much and really need to sweat out those extra-calories” kind. Still trying to figure out which sports I love and makes me feel that “it was thought but god it was good and I am so glad I made it to this class” – yoga, spinning, running - and which ones makes me wanna stop everything and go grab a burger – hardcore classes, god I hate those even the name makes me wanna kill myself before the class has even started. But if there is one thing that I can proudly say I am mastering today, it is the art of dressing properly according to my workout. And I am also pretty good at knowing which brand is good for what. Because yes, a yoga attire is not a running attire. Your needs are not the same and you are not looking for the same result so you shouldn’t be wearing the same thing.
 
When I am looking for high-performance, 2XU (Two times You) is the brand.
Founded in Australia in 2005, the brand is a favourite among Triathlon athletes, NBA players, swimming professionals and other sports such as Soccer, Cycling …
 
I absolutely love their compression tights; they make me feel like I can conquer the world. Each range has a special technology: PERFORM and COMPETE are engineered with technical fabrics to provide strong compression and increase performance, RECOVER has super grade compression stabilises muscles and promotes increased blood flow for faster recovery and return to form. I love the idea of wearing a brand that is not only fashion but professional.
 
What makes the difference? Jamie Hunt – cofounder – has won twice the world junior Duathlon championships and several triathlons including Hong Kong International Triathlon in 1996. He definitely knows what is performing.
 
Forget the amateur girl more concerned about her look than her performance, today I am wearing 2XU. Do I look less fashion? I don’t think so … athleisure is the new trend. And they just launched a very fashionable line of compression tights but also very colourful and trendy shorts and sport bras. Do I look amateur? Not anymore. Does it improve my performances? Yes, definitely. Having the right outfit is a must!
 
Lucky us, 2XU has just launched its first flagship store in Hong Kong. The perfect place to discover the high-tech and performance-based heritage of the brand and find the right outfit for your workout.
 
Warning: 2XU causes performance!
 
2XU – flagship store
Shop G08, Leighton Centre, 77 Leighton Road, Causeway Bay
http://www.2xu.com.hk



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